Ask The Expert: “Added Value” Includes:
Have you seen websites that offer an ebook or white paper in exchange for your email address? That’s the business trying to gather customer information through “added value”- they give you, the customer, something you want in exchange for your information. Kiley Peters of Brainchild Studios explains why businesses should be employing this marketing tactic.
Once you’ve decided to purchase a video, decide on which format you want. Widescreen is your traditional rectangle (as the preview of the video is) and Square Screen is a square box that works best for Facebook and Instagram on mobile devices. If you’re primarily using the videos on Facebook, the square option might be a better choice, whereas if you were using the videos primarily on your blog you’d want the widescreen option. Using the video in multiple places? We make it easy by offering both formats for a small up charge.
Any download that contains a person talking will also have an SRT file. An SRT file is a caption file used for Facebook. It can also be uploaded to YouTube. The SRT file will come in a compressed zip format, so simply double click on the SRT zip file to unzip it before you upload to Facebook.
So now what do I do?
Download the files, upload them to your Facebook page, blog, Twitter, website, or Instagram (those that are short enough!) add a short description, and share away!
How do I use the SRT files?
Download and unzip the SRT file. SRT is the preferred caption file type for Facebook, and it works on YouTube as well. When uploading your video to Facebook, click the “Captions” tab. Then click on the “upload SRT” file button and choose the correct caption file for the video you’re uploading. That’s it!
What should I write on the posts?
Each post you add to your social media should have some sort of description with it, but it doesn’t have to be (and shouldn’t be) long. One to three sentences is usually the max you should write, and it could be additional information, a short description of the video, or a call to action (like to buy a related product or redeem a coupon). For example, for a Who Rescued Who video, you could put the sentence we used above to describe the video, plus a sentence that says, “Tell us how your pet rescued you, and you’ll be entered for the chance to win a free widget!” or “Do you have a rescue pet? Use the coupon “RESCUE” for 20% your entire order.” We add a description of the video above that you are more than welcome to adapt to your audience.
Can I add my branding to the videos?
Definitely- that’s the beauty of our videos. We create compelling and entertaining stories for your brand to share on their social, so you should be able to tailor the video to fit your audience. Create a new open or ending or add your logo as a bug, they’re yours to use. You just can’t re-edit the videos in a way that changes the story or gives false information.